Roman Pichler publish his version of the Product Canvas in 2012. Roman created the canvas to be a simple but powerful tool that helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches and other UX artefacts. It’s designed to work with Scrum, Lean Startup, and Business Model Generation. The canvas supports Lean UX by combining user centred-design and agile techniques.

The Product Canvas brings together the key pieces of information necessary to create a new product: the users and customers with their needs, the product’s functionality and design, and the user interaction. It’s intended to be a collaborative tool that helps you state your ideas and assumptions, test them, and integrate the insights you gain.

Are you exited about Romans’ Product Canvas? Download it now and get started!

Want to learn more?
Check out these blogpost for more guidance on the Product Canvas: