The Product Canvas was created by Dinker Charak and published in 2017. When Dinker created the Product Management Canvas, it started as a checklist for Product Managers to ensure that they had not missed any aspect of Product planning. However, it was always aimed to capture the current state of an evolving product. Thus, Product Management Canvas should be used to communicate across various groups and departments to ensure all have the same picture of the product.

The Product Management Canvas covers 11 key-areas to think about as a Product Owner / Product Manager when developing a product. These 11 areas include:

  1. Idea
  2. Market
  3. Customer Segment
  4. Business Value
  5. Features
  6. Metrics
  7. Evangelism
  8. Visual Identity
  9. Go To Market
  10. Key Resources
  11. Risks

Are you exited about the Product Canvas? Download it now and get started!

Want to learn more?
Check out these blogpost for more guidance on the Product Canvas: